JENS LORENZEN

Verfasst von Sebastian Hanfland

Vernissage 08.12.2024

VERNISSAGE SAMARITER SAMURAI

Start der Vernissage ist am 08.12.2024 im Offspace. Die Ausstellung wird bis zum 08.03.2025 während der Öffnungszeiten des Offspace zugänglich sein.

ÜBER DEN KÜNSTLER

Jens Lorenzen lebt und arbeitet seit 1991 in Berlin. Studiert hat er bei Prof. Hermann Albert an der HBK Braunschweig. 1961 wurde er in Schleswig geboren. In zahlreichen Einzel- und Gruppenausstellungen war sein Werk zu sehen. Unter anderem in den Galerien Camera Work Berlin, v. Braunbehrens Stuttgart, De Buck Gallery NY, und in den Museen Kunsthalle Rostock, Museumsberg Flensburg, Sixth Floor Museum Dallas TX, Deutsches Zeitungsmuseum Wadgassen.

Im Mittelpunkt des Werks von Jens Lorenzen steht die MAUER, ein potentiell endloser Text aus Bildern.


www.mauer-art.com




Sebastian Hanfland

I gained a 20 years experience in management consulting before I decided to focus on the one thing, that really makes an effect in communication - AUDIO! Why Audio? Lets step a little back to answer that. 95% of all budgets in communication were spent for visual experiences - and the budgets are rising year to year. Agencies are happy with that but the visual overkill is omnipresent. Some say 6k visual impressions a day are reaching a single pair of eyes - so the question is: how can we gain more impact in communication again? Vision is important for sure, but we need to get attention for vision? What does this mean - well, e.g. a tv commercial is well, even perfectly produced, but if it comes to be shown on screen, most of us don't follow the tv screen because we are already checking emails or facebook on out smartphones. That means in the century of multiscreen - and even with the best tv commercial - we have to focus our audience. Now Audio - the only sense that is attracting attention - is becoming functional. Smart and unheard sounds attract and create suspense, so we have to put our eyes back on the tv screen. Thats functional. Now, if a company or even a brand uses a brand-specific sound design its functional and! brand building. These sounds can be used in product design, marketing channels etc. to be functional and measurable (e.g. market research tv, abandon rates in phone, brand recognition in retail stores…). Thats what we do - we create "unheard sounds that are functional and brand building” ! Lets talk about this !

https://www.hanfland-und-freunde.de
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